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Selling Storage: The 2026 Pocket Guide

By Aurora Solar | April 28, 2026

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2026 is shaping up to be a big year for storage. According to Ohm Analytics nearly every new installation in California and Puerto Rico, and almost half of other U.S. installs, will have a battery attached. These numbers are surpassing initial estimates and should continue to climb thanks to recent policy changes. The solar industry is turning into the storage + solar industry before our eyes. Let’s make sure you’re ready to meet this demand.

In this updated guide, you’ll learn:

  1. Positioning: How to position your company based on your market
  2. Sales process: How to model and explain storage
  3. Driving demand: How to sell battery add-ons to customers with existing systems

Read the full story on Aurora Solar’s website.

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  • Home
  • Top Solar Contractors
  • Articles
    • Most Recent Posts
    • News
      • Latest News Items
      • SPW State News Hub
      • IRA/OBBBA coverage
      • Solar tariffs
      • U.S. manufacturing updates
    • Featured
      • Latest Feature Stories
      • Benchmarking U.S. Solar Manufacturing
      • SPW’s Rising Stars
      • Trends in Solar
      • The Solar Explorer
  • Policy
    • Latest policy headlines
    • IRA/OBBBA Coverage
    • Tariffs and Court Cases
  • Markets
    • Residential
    • Commercial
    • Community Solar
    • Utility
    • Storage
  • Products
    • 2026 Top Products application
    • Winners of SPW’s 2025 Top Products
    • Batteries and Storage
    • Electric Vehicle (EV)
    • Inverters
      • U.S. solar inverter manufacturers
    • Racking and Mounting
      • U.S. solar mounting manufacturers
    • Software
    • Solar Panels
      • U.S. solar panel manufacturers
  • Resources
    • About SPW
    • Digital Issues
    • Event Coverage
    • Podcasts
    • Product Manufacturing Locations
      • U.S. solar inverter manufacturers
      • U.S. solar mounting manufacturers
      • U.S. solar panel manufacturers
    • Solar Classrooms
    • Suppliers
    • Videos
    • Views
    • Voices
    • Webinars / Digital Events
    • Whitepapers
  • 2026 Leadership
    • 2025 Winners
    • 2024 Winners
    • 2023 Winners
    • 2022 Winners
  • Advertise
  • Subscribe