What’s already happening across the Atlantic — and the lessons from two installers who’ve lived the transition
In Europe right now, EVs are outselling gas cars for the first time. IKEA is offering dynamic electricity rates bundled with solar and heat pumps. Octopus Energy will lease you an electric vehicle from the same company that installs your solar panels and supplies your electricity. And a new generation of installers has moved so far past “just solar” that storage is nearly a universal attachment, not a premium add-on.
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