To address an expanding solar market, Colossus, a technology company, has developed an online solar leads marketplace that can connect PV contractors with interested residential customers.

Credit; Colossus

“The solar market is growing at a tremendous pace and installers are faced with many challenges including rising customer acquisition costs and fierce competition,” said Heather Griffin, Colossus Co-CEO. “As a company focused on helping businesses grow, we provide qualified solar leads along with expert consultation to help improve campaign performance so our partners can close more solar deals.”

Colossus generates traffic and sales leads through its proprietary websites and landing pages. It provides access to leads through an affiliate network of partners that follow permission-based lead acquisition models.

“In under a year, we’ve utilized the help of Colossus to add significant numbers of appointments and sales for our field reps,” said Colleen Butterfield, VP of customer acquisition at ADT Solar, a rooftop solar installer. “I have confidence in the Colossus Marketplace and the real-time digital leads we’ve acquired enable us to reach new, qualified homeowners so our sales team has more opportunities to sell and close with the right prospects.”

News item from Colossus