By Jon Franke, Blog Editor, Aurora Solar
No two customers are exactly the same. Whether you’re selling pizza or houses, what appeals to one person (Hawaiian pizza? Yum!) can be a real turn-off to another (Hot fruit on pizza? Disgusting!).
This is especially true for solar. What interests to one person doesn’t necessarily appeal to everyone. Cost savings, sticking it to the utility companies, looking for energy independence — these are all reasons that customers may want to go solar.