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Think you can sell solar to anyone? Read this.

By Aurora Solar | February 11, 2022

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By Jon Franke, Blog Editor, Aurora Solar

No two customers are exactly the same. Whether you’re selling pizza or houses, what appeals to one person (Hawaiian pizza? Yum!) can be a real turn-off to another (Hot fruit on pizza? Disgusting!).

This is especially true for solar. What interests to one person doesn’t necessarily appeal to everyone. Cost savings, sticking it to the utility companies, looking for energy independence — these are all reasons that customers may want to go solar.

Read the full story on Aurora Solar’s website.

Comments

  1. Ted M Knapp says

    February 17, 2022 at 2:03 pm

    The word “solar” is less than specific. To realtors ‘solar’ means pre-heating water, usually on rooftops (for pools, households uses, etc.). Please use PV for household or commercial electricity applications (freestanding, connected to grid, and/or to battery walls).

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