By Gwen Brown, Senior Content Marketer, Aurora Solar
Selling solar isn’t an easy task, but with the right framework, you can make it easier. A good framework can help you effectively address the prospect’s concerns and communicate the value of a solar installation from your company.
The Keys to Selling Solar
In a webinar with Greentech Media, Aurora Solar team members Elliot Goldstein and Kenneth Williams present practical strategies for improving your residential solar sales, based on their personal experiences selling millions of dollars in solar installations for leading U.S. solar companies.
They identify three questions that your sales conversation should answer for every prospective customer:
- Why does solar make sense for them?
- Why is your company the best fit to install solar for them?
- Why should they go solar now?