By Bogdan Zlatkov, Sr. Content Marketing Manager, Aurora Solar
2020 has been a year like no other. The pandemic and stay-at-home orders posed a unique risk to the industry. However, the solar installation community, which is well-known for its grit and resilience, adapted quickly and increased its adoption of remote sales, operational tools and outside services.
When we looked back at the most read blog posts from the Aurora blog this year, we saw several trends that reflect these changes.
For starters, we saw a growing interest from installers in topics that help them deal with change, such as How to Handle the “Now is Not a Good Time” Objection and Getting Started with Remote Solar Sales.