Most solar mounting system suppliers were co-located on the third floor of Moscone West at Intersolar North America. To achieve high booth traffic, companies had to differentiate themselves from neighbors.
Sloped-roof mount supplier SolarRoofHook.com once again used the services of Chef Anton, whose magic evokes laughs and puzzlement. A number of companies used the oldest (and possibly best) trick in the book and supplied attendees with coffee and, later in the day, beer. HatiCon Solar collected business cards for an iPad drawing. Candy was distributed at about 50% of booths.
The most effective booth marketing techniques left customers with an impression, such as biggest, fastest or best, and inspired this photoblog. Take a look:
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