Solar Universe (5 market/36 overall)
What do you enjoy most about being in the solar industry?
The consumer. Our business model is about keeping the consumer first. All too often, our industry puts technology first and that’s a miss. Great consumer solutions, terrific installs and personal follow up equals a good experience and more referrals. When it all comes together, everyone wins.
What do you enjoy least about the solar industry?
Let’s face it: Our industry has had some intensely poor press and much of it is not deserved. As an industry, we have done good work, and we need to showcase that. We are very proud of our net-promoter score, our customers love our work, and we need to shout that from the rooftops.
What piece of technical advice would you offer your peers?
Our consumers expect us to know the technical details and place their confidence in us for a job well done. When it comes to technical advice, focus on the consumer first and exceed their expectations. Consumers want the benefits of solar more than a technical dissertation.
What’s the most important business lesson you have learned since you have been in the industry?
No one model or approach is going to prevail in solar long-term, so remain flexible. Create opportunities for others to prosper and always keep the consumer front and center.
Where do you see the solar industry in five years?
On millions of consumers rooftops.
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