Modernize announces the official release of its latest product offering, Modernize Inbound Calls. The product connects homeowners directly with contractors in a seamless experience, better serving the homeowner and small businesses in the home improvement industry.
Modernize Inbound Calls enables a portal for contractors to register online and begin receiving telephone leads within minutes. Contractors within the solar and roofing trades, among others, can receive “live transfer” phone calls from homeowners in their geographic area seeking their expertise through the Inbound Calls product. The new technology-enabled service will assist small businesses that have historically been underserved within the home improvement marketing services industry.
“Contractors and home improvement professionals struggle with the infrastructure to support a lead generation program as robust as Modernize’s. Our existing lead generation program produced over $1.5 billion in revenue for our partners last year, but many smaller contractors lack the resources to invest in such a program. Our focus has always been, and will always be, on the success of our contractor base. Our Inbound Calls product is intended to serve smaller businesses in the home improvement industry, offering a profitable lead generation program at an affordable price point,” said Andy Michaelis, VP of Product Engineering at Modernize.
Michaelis added, “Inbound Calls was fast-tracked in development to meet a growing demand in the market for a competitively priced, self-serve product for small contractors. Today, this product is built on phone call leads, but the opportunity is endless. Tomorrow we could be setting in-person appointments between contractors and homeowners with the most seamless process to completing home improvement projects in the United States. Inbound Calls is the next evolution of the lead generation business, removing another barrier between the homeowner and reliable contractors.”
Representatives from Sunko Solar, an early adopter of Inbound Calls, said, “Using Inbound Calls, our sales team receives reliable customer leads where the homeowner is qualified and the initial conversation creates a real business opportunity. If our company can close one lead a month to service that client, Inbound Calls creates a profit center for our business.”
News item from Modernize