The Solar Explorer

with Aurora

Navigate the challenges of the solar industry with solar design tips, sales advice, and industry insights from Aurora Solar, the industry’s
premier solar design and sales software platform. Click here to visit Aurora’s website

By Sara Carbone | August 8, 2019

How to use retargeting to increase solar sales conversions

By Sara Carbone | July 30, 2019

How to use Google Ads to drive traffic to your solar website

By Sara Carbone | June 28, 2019

How to secure online reviews for your solar business

By Sara Carbone | May 31, 2019

How to effectively address the competition in solar sales

By Sara Carbone | May 10, 2019

Lessons from down under: Ways to lower PV solar soft costs

By Gwen Brown | April 2, 2019

How computer vision is revolutionizing solar design

By Gwen Brown | March 29, 2019

Solar for new construction: Solutions to enter a key emerging market

By Sara Carbone | March 11, 2019

How to harness Instagram’s visual appeal for solar marketing

By Gwen Brown | February 27, 2019

NEXTracker CEO Dan Shugar talks innovation, solar’s evolution and more

By Sara Carbone | January 31, 2019

How solar contractors can make the most of Twitter

By Gwen Brown | January 25, 2019

The 100% clean energy revolution is here, along with big solar opportunities

By Gwen Brown | January 22, 2019

The key differences between residential and commercial solar

By Sara Carbone | December 27, 2018

Optimize your solar company’s presence on LinkedIn

By Gwen Brown | November 27, 2018

Sunnova CEO on solar finance, tips for success and more

By Gwen Brown | October 30, 2018

Module-Level Power Electronics (MLPE) for solar design: A primer

By Gwen Brown | October 26, 2018

Lessons for success from the 2018 Top Solar Contractors list

By Sara Carbone | October 12, 2018

Effective Facebook marketing for solar contractors

By Gwen Brown | October 2, 2018

Redesigning solar software for speed, simplicity and scale

By Sara Carbone | September 21, 2018

Does solar increase home value? The latest data for solar clients

By Gwen Brown | August 28, 2018

The 2018 state solar policy changes you need to know

By Gwen Brown | August 7, 2018

Expert Q&A: Why solar panel recycling matters and how it can benefit the industry

By Sara Carbone | July 31, 2018

Search engine optimization (SEO) for solar contractors: Best practices

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