The solar industry is facing a(nother) major transition. With the federal investment tax credit (ITC) ending and the “One Big Beautiful Bill” (OBBB) (again, we didn’t name it) taking effect, solar companies are facing shrinking margins, higher compliance risks, and a drop in residential solar demand in 2026.
But, of course, this isn’t the end of solar. It’s just a(nother) major change that solar companies have to adapt to — like we’ve been doing for years. If you look at it another way, this new landscape presents an opportunity: to embrace technology, to bring down soft costs — to make solar policy-proof.
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