Connecticut marketing company uses C-PACE funding to go solar

Direct mail marketing company The Best Postcards recently completed a 344-kW solar system on the roof of its facility in Cheshire, Connecticut. The system, financed using C-PACE through Connecticut Green Bank, is estimated to produce energy cost savings of more than $2.3 million over the expected useful life of the solar system.

Smart Roofs Solar installed the project for The Best Postcards, which was founded in Connecticut in 2019 and has rapidly expanded to serve businesses across 48 states. As a data-driven marketing and printing partner, The Best Postcards helps companies strengthen their brand, acquire new customers, retain loyal clients and engage target audiences with measurable results. From direct mail campaigns to signage, stickers, door hangers, and more, all production and design is completed in-house at their Cheshire facility.

“At The Best Postcards, we’re proud to take a big step toward sustainability by installing solar panels on our building,” said Andrew Ettinger, co-founder and CEO. “Thanks to the outstanding team at Smart Roofs Solar and the financial support from Connecticut Green Bank, the process was smooth from start to finish. Not only are we significantly lowering our environmental impact, but we’re also seeing meaningful savings on our energy costs. This investment isn’t just good for the planet — it’s smart for business.”

Solar projects installed through C-PACE (Commercial Property Assessed Clean Energy) financing are designed to meet a positive savings-to-investment ratio, which means that these projects are cashflow positive for the property owner immediately. More than 400 projects have been financed through C-PACE, saving more than $400 million in energy costs for building owners.

“C-PACE has supported a number of solar projects in Cheshire, and we are excited that this installation will help The Best Postcards reduce their energy costs and focus on their core business,” said Mackey Dykes, EVP of financing programs at the Green Bank.

News item from Connecticut Green Bank