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Solar sales: Transparency turns skeptics into customers (research)

By Aurora Solar | September 11, 2025

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Solar companies are no strangers to challenges. The industry has dealt with everything from high interest rates to oddly named bills. We’ve come out stronger before, and we will again.

There’s one challenge that has remained particularly stubborn, though: homeowner trust.

Read the full story on Aurora Solar’s website.

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  • Home
  • Top Solar Contractors
  • Articles
    • Most Recent Posts
    • News
      • Latest News Items
      • SPW State News Hub
      • IRA/OBBBA coverage
      • Solar tariffs
      • U.S. manufacturing updates
    • Featured
      • Latest Feature Stories
      • Benchmarking U.S. Solar Manufacturing
      • SPW’s Rising Stars
      • Trends in Solar
      • The Solar Explorer
  • Policy
    • Latest policy headlines
    • IRA/OBBBA Coverage
    • Tariffs and Court Cases
  • Markets
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    • Commercial
    • Community Solar
    • Utility
    • Storage
  • Products
    • 2026 Top Products application
    • Winners of SPW’s 2025 Top Products
    • Batteries and Storage
    • Electric Vehicle (EV)
    • Inverters
      • U.S. solar inverter manufacturers
    • Racking and Mounting
      • U.S. solar mounting manufacturers
    • Software
    • Solar Panels
      • U.S. solar panel manufacturers
  • Resources
    • About SPW
    • Digital Issues
    • Event Coverage
    • Podcasts
    • Product Manufacturing Locations
      • U.S. solar inverter manufacturers
      • U.S. solar mounting manufacturers
      • U.S. solar panel manufacturers
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    • Videos
    • Views
    • Voices
    • Webinars / Digital Events
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    • 2025 Winners
    • 2024 Winners
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  • Advertise
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