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Freedom Forever debuts AI solar customer management tool

By Billy Ludt | June 24, 2025

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Freedom Forever, a national residential solar installation company and No. 1 Residential Solar Contractor on the 2024 Top Solar Contractors List, is launching Raya, an AI tool developed for project support and pipeline management.

Built on Lightspeed, Freedom Forever’s proprietary customer relationship management (CRM) and operational engine, Raya delivers real-time intelligence, automated issue resolution and 24/7 phone support to sales partners nationwide.

“Raya, powered by Lightspeed, is a game-changer for our business,” said Zachary Bloom, CTO at Freedom Forever. “Lightspeed has been the cornerstone of our success, enabling unmatched efficiency and scalability. Raya takes this to the next level by giving our sales partners real-time, AI-driven access to project details and support, and this is just the beginning.”

By tapping into Lightspeed’s data infrastructure and integrated sales resource center, Raya delivers real-time project updates, insights and ticket resolutions. The AI tool navigates workflows and information systems to provide sales partners with constant access to project details. Raya is built to ensure sales reps can address inquiries and access critical information instantaneously, with the goal of streamlining solar installation and increasing customer satisfaction.

“Lightspeed is the key to Freedom Forever’s success,” said Rob Richardson, VP of product at Freedom Forever. “With Raya, we’re unlocking even more of its potential, giving our partners a competitive edge that no other solar company can match.”

News item from Freedom Forever

About The Author

Billy Ludt

Billy Ludt is managing editor of Solar Power World and currently covers topics on mounting, inverters, installation and operations.

Comments

  1. Sean Seitz says

    June 24, 2025 at 10:03 pm

    Is this why they are laying off people?

    Reply

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