It’s tough to sell solar to someone if you don’t know why they’re considering it. Finding out a homeowner’s motivations for going solar — and addressing those motivations head on — is one of the most important steps to getting them from interested to customer.
That’s why, for the 2025 Aurora Solar Snapshot, we asked over 1,000 homeowners (1,039 to be exact) what their top 3 motivations were for going solar. Here’s what they said:
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