When you’re talking with a homeowner about installing solar, of course they’re going to ask about the straight up cost of the system. However, installers know what they’re really wondering about is the value of the system compared to the other proposals they receive — and compared to the cost of doing nothing at all.
Communicating the true value of a system over its lifetime — often 20 years or more — is difficult, though. Being able to provide metrics that demonstrate what the solar installation will be worth will help potential solar customers more easily understand the value your company is offering and trust that they’re making a smart choice.
What metrics should you highlight? In this article, we compiled some of the most common metrics for quantifying a solar project’s value, how they are calculated, what purpose they serve, and how they can help you close the deal.