By Katherine Burk Cheema, product marketer, Aurora Solar
In the past decade the solar + storage market has seen incredible growth. Decreasing costs, along with favorable incentives, have contributed to a swell in demand.
In fact, according to a recent Aurora Solar survey of installers, over 70% of respondents currently offer storage today. Participants in the survey said that the rise in interest for backup storage is largely being driven by a desire for peace of mind, usually in response to rolling blackouts, natural disasters and emergencies.
But while the demand for storage has grown, solar + storage tools haven’t really kept up. The installers we spoke with, for example, said they were using multiple tools, accounts and subscriptions just to close a single deal.