By Allison Ruedig, freelance copywriter, Aurora Solar
In 2020, the average cost-per-click for a Facebook ad was $1.72 across all industries. In the home improvement industry, however, the average cost-per-click was nearly double at $2.93.
With digital marketing becoming increasingly expensive and the cost to purchase leads continuing to rise, solar installers need to think about how to do marketing smarter, not harder.
To get some ideas on how solar installers can improve their lead generation, we invited four lead-gen experts to share their insights at our EMPOWER2020 summit.
You can watch their full discussion on-demand here, Lead Generation: From Door Knocking to Digital, but here is a summary of the 4 main lead-building practices from the session: