As a solar panel contractor, whose attention to detail is a source of pride, you understand the importance of conveying your professionalism to potential clients. But in an industry that is expanding rapidly and becoming increasingly competitive, work ethic and craftsmanship alone do not translate into sales.
Todd Stafford, senior director at the National Joint Apprenticeship Training Committee (NJATC) told cleantechnica.com that, “It is not due to a lack of interest from consumers that keeps residential solar from going gangbusters.” What is holding contractors back, he insists, is an inability for many to close the deal.
That’s why contractors aiming to convince prospective customers about the value of solar should focus on these six basic sales tips.
It All Starts with Lead Generation
Identifying potential clients for solar is critical to the sales process. While word-of-mouth recommendations and advertising can help you target potential clients, a comprehensive solar sales app like Solargraf, that provides a pool of high-quality, call-verified leads in a specific area, is the easiest and fastest way to facilitate sales.