Aerial imagery provider Nearmap launched its new 3-D product at its customer event, Navig8. Nearmap 3-D allows customers to stream and export 3-D imagery on-demand at a large scale through its proprietary MapBrowser web application. Because the imagery is updated frequently, businesses can work with the most current information to make better informed decisions.
Nearmap has developed new AI technology that is turning millions of aerial images, captured over a decade, multiple times a year, into valuable datasets. These datasets can be used to more accurately and efficiently measure change and quantify attributes, such as solar panels, roofs or construction sites. Organizations ranging from small businesses to large companies and cities will be able to take advantage of AI-driven location intelligence.
“Product innovation is in our DNA. Everything we do has the customer at the core,” said Tony Agresta, executive VP of product at Nearmap. “Our customers’ worlds are evolving every day. We need to keep innovating to continue to give our customers a competitive advantage through technology breakthroughs like the ones we are sharing today at Navig8.
“Nearmap 3-D is the result of a significant investment in R&D, but also listening to our customers and what they need to transform the way they work. Accessing 3-D imagery up to now has typically been an arduous, time-consuming and expensive process — but not anymore. This represents the single largest, most frequently updated footprint of 3-D accessible through a browser. The ability to measure in 3-D space, size up an area and then export Nearmap 3-D for use in other platforms will transform the aerial imagery market.
“The AI technology that we’re working on will allow organizations to identify locations with specific attributes and in so doing, reduce site visits, generate more leads, and eliminate the time involved to inspect properties manually. Nearmap AI does the heavy lifting so you don’t have to,” Agresta said.
Access to 3-D through MapBrowser
Nearmap is making 3-D imagery accessible to anyone, in the same way it has with 2-D. While Nearmap has offered 3-D imagery since 2017, this new iteration of the technology allows users to instantly stream 3-D content at massive scale via its MapBrowser web application.
The light-weight platform offers customers a fully immersive 3-D experience, allowing them to visualize cities in 3-D from any direction, measure distances and immediately export a custom area in a variety of 3-D formats at unprecedented speed — the download time is a matter of minutes for most requirements and only a few hours for very large footprints.
“It’s like switching from DVDs to streaming services,” said Dr. Tom Celinski, executive VP of technology & engineering at Nearmap. “Our camera technologies have been capturing 3-D since 2017, but now our secret sauce is bringing it onto MapBrowser, allowing users to easily and instantly stream this content with many export options. Now users can visualize, measure, define a custom area, export our 3-D and use it in their workflows with other commercial platforms and tools. We’re helping 3-D experts and novices alike access reality like never before, and this is an important next step in our Reality as a Service journey.”
And like the best streaming services, Nearmap 3-D comes with an extensive library, more than 400,000 km2 covered. It is updated once a year and covers major urban areas in Australia and the U.S.
“We live in a 3-D world, we think in 3-D, and so we have to ensure that our products give the closest representation of reality as possible,” Celinski said. “That means businesses that rely on visualizing 3-D content, like architects, for example, can now access up-to-date 3-D models instantly and export them in just minutes. In a tender process, for example, that can be the difference between winning a new project or not. The opportunities for Nearmap 3-D are endless.”
News item from Nearmap