8minutenergy Renewables announced the launch of a new corporate brand identity and name: 8minute Solar Energy. Along with the new name, the company announced a new logo and simplified domain name, 8minute.com.
The new name reflects the developer’s belief that large-scale solar power plants with integrated energy storage will dominate the future of energy generation. The origin of the name is that energy from the sun reaches the Earth in just eight minutes. The change comes on the company’s tenth anniversary.
“Solar has arrived as the market leader for new power generation in the U.S. and will become the dominant form of power generation in the future. It is low in cost, highly predictable, highly reliable and able to beat fossil fuels on every front. This is a paradigm shift in the industry, and I wanted our name to better reflect that belief,” said Tom Buttgenbach, president and CEO of 8minute. “Over the next year, 8minute will be announcing some of the largest and most innovative solar and storage centers ever to be built. As we move into our second decade as a company, I look forward to 8minute being at the vanguard of the energy industry for decades to come.”
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