RGS Energy, one of the original U.S.solar installation companies since 1978, has realigned its operations to best serve the company’s customers, including traditional solar and POWERHOUSE in-roof shingle customers.
The company announced it is transitioning away from traditional residential solar installs, instead focusing on the 3.0 version of Dow’s POWERHOUSE solar shingles. RGS Energy will continue its traditional commercial installation efforts.
“Since securing our exclusive worldwide license for POWERHOUSE last October, our belief in the size of the market opportunity and potential for substantially growing shareholder value has strengthened,” said RGS Energy CEO Dennis Lacey. “Over the last six months, we have secured relationships with supply chain partners, engaged with professional roofing contractors, commenced the UL certification process, and initiated our marketing plan. Now more than ever, we believe POWERHOUSE represents a major game-changer for RGS, and the time has come to realign our organization and focus on this opportunity.”
The strategic realignment has scaled back the company’s residential solar homeowner business. While RGS has made progress in growing solar sales and backlog, growth has not met initial company expectations. The realignment reduced the number of outside sales personnel. RGS plans to maintain the areas of core competencies meeting expectations, such as its e-sales call center and commercial sales organization.
“For us, POWERHOUSE not only represents a significant change in product mix, but also how we go to market,” said Lacey. “We can now leverage more cost effective and operationally efficient business-to-business sales channels. Further, with its advanced, patented intellectual property and lower manufacturing costs than prior generations, POWERHOUSE 3.0 will be a major market differentiator for RGS, creating favorable high competitive barriers to entry that we’ve never enjoyed with our traditional solar business.”
News item from RGS Energy