This webinar was presented live on Wednesday, December 6, 2017. Click below to watch on demand.
As solar becomes an increasingly mainstream industry, dominated by large corporations operating on a national scale, small- to medium-sized solar dealers might feel like they have no choice but to compete on the same level by offering standardized technology, low prices, and one-size-fits-all service. In reality, one of the best ways to differentiate your business and find ongoing success in your market is to find a niche that works for you, and build your business around it. Whether that’s defined by the specialty products you offer, the types of installations you do, or who your customer is, a well-defined niche can be a powerful tool that will set you up for long-term success.
After completing this webinar, you will be able to:
- Find a niche that works for you.
- Build a business around a niche product.
- Create a signature installation type to set your business apart from your competitors.
- Know how to maintain a niche.
Featured Speakers:
Mike Feeney
Sales Account Manager
ALLEarth Renewables
Tim Post
Sales Account Manager
ALLEarth Renewables
Kelly Pickerel
Moderator
Solar Power World
Sponsored by:
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