Solar Power World

  • Home
  • Top Solar Contractors
  • Articles
    • Most Recent Posts
    • News
      • Latest News Items
      • SPW State News Hub
      • IRA/HR1 coverage
      • Solar tariffs
      • U.S. manufacturing updates
    • Featured
      • Latest Feature Stories
      • Contractor’s Corner
      • Trends in Solar
      • The Solar Explorer
  • Policy
    • The Solar Policy Scoop
    • IRA/HR1 Coverage
  • Markets
    • Residential
    • Commercial
    • Community Solar
    • Utility
  • Products
    • 2025 Top Products application
    • Winners of SPW’s 2024 Top Products
    • Batteries and Storage
    • Electric Vehicle (EV)
    • Inverters
      • U.S. solar inverter manufacturers
    • Racking and Mounting
      • U.S. solar mounting manufacturers
    • Software
    • Solar Panels
      • U.S. solar panel manufacturers
  • Resources
    • About SPW
    • Digital Issues
    • Event Coverage
    • Podcasts
    • Product Manufacturing Locations
      • U.S. solar inverter manufacturers
      • U.S. solar mounting manufacturers
      • U.S. solar panel manufacturers
    • Solar Classrooms
    • Suppliers
    • Videos
    • Views
    • Voices
    • Webinars / Digital Events
    • Whitepapers
  • 2025 Leadership
    • 2024 Winners
    • 2023 Winners
    • 2022 Winners
  • Advertise
  • Subscribe

Why storage is a huge market opportunity for solar

By Kathie Zipp | December 2, 2015

Share

In a recent webinar Mara White, product manager for Outback Power discussed the huge opportunity for storage and the growth of the solar market. Here’s a lightly edited recap from the webinar transcript.  You can watch the full webinar here.

Storage is a critical part in the PV industry. Let’s examine how the energy storage market fits into solar, and some of the market drivers as we look forward through the next three years. 

gl market proj

Solar’s on a roll
U.S. PV is a $14 billion business, with more than 13,000 MW installed. There’s been more solar installed in the past 18 months than in the last 30 years. Ten years ago, a solar system was installed every 1.5 hours. Today there’s a system going in every four minutes. The adoption in recent years has mostly been driven by government incentives and aimed at promoting the adoption of renewable energy. 

On a global level, there are 55 GW of installed solar. Historically the market’s been dominated by Europe, or countries that have offered incentive schemes. A lot of the expected growth between now and 2018 is going to be in Asia and the Americas. In the market projects chart, there’s a little dip in America in 2017 due to the expiration of the ITC. This type of global view includes both grid connected and off-grid PV. Storage has historically been seen in the off-grid market, but that is expected to change as storage becomes more commonly used to back up grid-connected projects.

Storage as a market driver post-ITC
The development of storage for PV is essential to increase the ability of PV systems to replace existing energy sources. Annual PV storage installations are expected to grow from 50,000 MW to more than 70,000 MW by 2018, resulting in a $8.2 billion market.  Storage is anticipated to be a new market driver to help the PV industry stay consistent, and even pick up speed, post 2017.

pv install and storage

market opportunities

Opportunities in solar plus storage
Currently, grid-connect systems with battery back-up only account for about 9% of the revenue from PV plus energy storage. But by 2018, these systems are projected to increase and drive 28% of solar storage revenue.

pv storage outlook

Energy storage can be deployed in most PV markets today, including residential, commercial and utility segments. Energy storage can reduce grid power usage at certain peak electricity demand times, helping drive down electricity bills for many customers. It can also be used to smooth system output to overcome grid integration challenges. This includes both new solar installations and those to be retrofitted with storage.

pv energy storage market segments

The biggest hurdle to solar plus energy storage
The cost of storage technology remains one of the biggest hurdles to incorporating it into solar.  However, energy storage is said to be where PV was six or seven years ago, and the factors that lead PV to mass affordability will have a similar effect on storage. Battery costs are declining due to dozens of start-up companies, new technologies and far safer and more efficient types of inverter and storage options.

battery prices

Solar plus storage as a global transformation technology
Looking at the PV industry on a broader level, a list of disruptive technologies includes energy storage specific to renewable energy: IHS ranks the top 10 global technologies transforming the world as 10. artificial intelligence, 9. biometrics, 8. flexible displays, 7. sensors, 6. advanced user interfaces, 5. graphene, 4. energy storage and advanced battery technologies, 3. 3-D printing, 2. cloud computing and big data, 1. the internet of everything. Energy storage and advanced technologies will be critical to maintain the reliable electricity grid.

energy storage

world electricity gen

 

 

Tell Us What You Think! Cancel reply

Related Articles Read More >

Matrix Renewables, SOLV Energy power on Stillhouse Solar project in Texas
Enel completes 556-MW solar array co-located at operational 355-MW BESS
Tigo goes all-digital for MLPE install manuals
D3Energy completes largest floating solar array in Florida
Solar Power World Digital Edition
Check in with the nation's leading solar construction magazine today.
 
“the-informed-solar-installer”
“solar
“spw
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for Solar Power Professionals.

Contractor’s Corner Podcast

“solar
Solar Power World
  • Top Solar Contractors
  • Solar Articles
  • Windpower Engineering & Development
  • Leadership
  • About/Contact Us
  • Subscribe
  • Advertising
  • WTWH Media

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | RSS

Search Solar Power World

  • Home
  • Top Solar Contractors
  • Articles
    • Most Recent Posts
    • News
      • Latest News Items
      • SPW State News Hub
      • IRA/HR1 coverage
      • Solar tariffs
      • U.S. manufacturing updates
    • Featured
      • Latest Feature Stories
      • Contractor’s Corner
      • Trends in Solar
      • The Solar Explorer
  • Policy
    • The Solar Policy Scoop
    • IRA/HR1 Coverage
  • Markets
    • Residential
    • Commercial
    • Community Solar
    • Utility
  • Products
    • 2025 Top Products application
    • Winners of SPW’s 2024 Top Products
    • Batteries and Storage
    • Electric Vehicle (EV)
    • Inverters
      • U.S. solar inverter manufacturers
    • Racking and Mounting
      • U.S. solar mounting manufacturers
    • Software
    • Solar Panels
      • U.S. solar panel manufacturers
  • Resources
    • About SPW
    • Digital Issues
    • Event Coverage
    • Podcasts
    • Product Manufacturing Locations
      • U.S. solar inverter manufacturers
      • U.S. solar mounting manufacturers
      • U.S. solar panel manufacturers
    • Solar Classrooms
    • Suppliers
    • Videos
    • Views
    • Voices
    • Webinars / Digital Events
    • Whitepapers
  • 2025 Leadership
    • 2024 Winners
    • 2023 Winners
    • 2022 Winners
  • Advertise
  • Subscribe