According to research, women are the chief financial officers in most homes and make 80% of the home improvement buying decisions.
Logically, the solar industry should be targeting them in their marketing, but they don’t. Glenna Wiseman has written about this for Solar Power World, and now she and Raina Russo (who some of you may know as the founder/proprietor of the popular Twitter discussion group #SolarChat), as partners in the Identity3 marketing firm, have released the results of their study on how the solar market reaches women. This is a critical — yet often overlooked — solar marketing opportunity. Hear what nearly 300 women from 34 states had to say about what you should be doing to reach them. (16:39)
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