Swinerton Renewable Energy (1 market/9 overall)
What’s the most important piece of technical advice would you offer your peers?
Understand the demands of the solar market and build an organization that responds to the challenges. Be flexible and adapt to the constant change. Be passionate about it and surround yourself with passionate people. Make it less technical and more personal.
What’s the most important business lesson you’ve learned since you’ve been in the industry?
Recognizing that maturing markets aren’t mature and that means changes are expected and inevitable. The solar market is emerging and will have highs and lows and you need to plan for both.
What do you enjoy least about being in the solar industry?
The continued change of regulations and political support make it difficult to strategically business-plan into the future. Lack of clarity in government support, through incentives and tax programs for solar, causes anxiety in the market that stunts growth opportunities and ultimately slows down job creation.
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