Principal Solar, a publicly traded renewable energy holding company which concentrates its resources on rapidly advancing the inevitable, worldwide utilization of solar power through a unique roll-up strategy, today announced the appointments of Carl Hefton, a partner with Dallas Social Venture, and Ron Seidel, PE, a principal of RBS Energy Consulting, to its Board of Directors (BOD).
“Ron is an industry veteran who has the credentials and experience to drive our business goals in the solar energy marketplace, and Carl has the background and financial expertise to guide our corporate development,” says Michael Gorton, Principal Solar CEO and chairman. “As solar power takes on an increasingly dominant role in renewable energy, the addition of these professionals to our team will forge critical strategic approaches for acquiring existing properties and technologies, establishing company priorities, and developing and implementing new commercial projects.”
Hefton, who brings more than 35 years experience to Principal Solar, is a member of the advisory boards for the College of Business at the University of North Texas, the Dallas after School Network, and the Richardson Hospital Authority. He was a founding partner of Entrust Capital Advisors and CEO and president of Viscern, Inc., as well as a certified public accountant with Arthur Anderson & Co. Hefton graduated summa cum laude from the University of North Texas with a B.B.A. in Accounting.
Seidel served as president of Texas Independent Energy; senior vice president of Energy Supply at City Public Service of San Antonio; senior vice president of Fossil Generation and Mining; and president of TXU Energy Trading. He earned his M.B.A from Cox School of Business at Southern Methodist University and a bachelor’s degree in mechanical engineering from New Mexico State University.
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