SolarMax Technology forms marketing partnership with USC Athletics

SolarMax Technology’s brand presence will grow larger over the next five years, thanks to a newly formed marketing partnership with University of Southern California (USC) Athletics. The multi-channel program includes numerous branding elements, including stadium signage, radio advertising, social media, digital marketing as well as event-based community outreach focused on solar and renewable energy. The

Velocify report finds best companies are purchasing leads at high volume

Velocify, provider of sales acceleration platforms, announced the results of its “Lead Trends Report,” revealing that the fastest-growing companies get better sales results by purchasing leads at a higher volume and price. Based on responses from hundreds of sales and marketing professionals, the report finds that companies still rely on purchased leads more heavily than

Pick My Solar marketplace easily provides project pipeline for residential installers

With panel and other solar equipment prices bottoming out, the focus across the industry has been (and will continue to be) on reducing soft costs. Lead generation and marketing can be high-cost efforts for any residential solar installer, no matter the location. It’d be nice if you didn’t have to do either, and signed contracts

Sunworks launches PowerPay mobile referral app

Sunworks, a provider of solar power solutions for commercial and residential markets, announced the launch of Sunworks PowerPay™ Mobile App. ‘PowerPay’ is an affiliate referral program that rewards individuals and companies for encouraging those within their centers of influences and networks to consider solar applications via Sunworks. The Sunworks ‘PowerPay’ App is available in Apple’s App

Polis raises $1.3 million to improve in-person sales and door-to-door outreach

Polis, whose technology platform helps organizations go door to door to facilitate in-person interactions, announced the close of a $1.3 million seed round led by Jennus Innovation and a handful of prominent Boston business leaders. “Polis better connects people with the organizations they care about. Because consumers today are bombarded with impersonal ads, relationship-based sales

Google’s Project Sunroof now covers all 50 states

Google’s solar savings prediction tool Project Sunroof has expanded to cover all 50 states, up from 42 states in May 2016 according to VentureBeat. Project Sunroof uses images from Google Maps and Google Earth, 3D modeling and machine learning to make the predictions, according to Google product manager Joel Conkling in a blog post. “For every

Why a referral-based solar business makes for the best profits

By Pamela Cargill, principal at Chaolysti Customer acquisition is a vexing topic for many solar contractors. By looking at what strategies have worked over time, we can determine best practices to build a profitable solar contracting business. Non-referral strategies and the growth of residential solar Non-referral customer acquisition strategies (content marketing, telemarketing, providing a proposal

There’s no magic bullet for online marketing

By David Wolpert, Founder, CleanTech Marketing Online marketing offers residential solar installers a cost-effective way to reach prospective customers at scale, with measurable results. But there is no magic bullet—no single activity that companies can check off a list and declare its online marketing efforts done. Successful online marketing starts with a well-designed, search-optimized website

Content marketing for the solar industry

By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 What, you might ask, is content marketing? Before you start running for the hills, rest assured that it is something you are probably already doing as part of your solar business practice, even if you don’t realize it. As the name suggests, content marketing

The role of graphics in a strong solar brand

By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 As we all know, the solar industry is becoming increasingly competitive. While system costs came down in 2016, soft costs such as customer acquisition costs have remained steady or gone up. Within this competitive landscape, it is more important than ever to clearly articulate