The hows and whys of establishing solar distributor relationships

By: Mary Shaffer Gill, Director of Marketing, CivicSolar Distributors provide efficiency for solar contractors by serving as a single point of contact for accessing modules, racking, inverters, balance of systems and most—if not all—ancillary services necessary to install solar. As a result of their strategic market position between supply and demand, distributors gain knowledge they

4 ways PACE can help you land commercial projects

This blog was originally published at by Charlie Seltzer. The property-assessed clean energy (PACE) model is an innovative mechanism for financing energy efficiency and renewable energy improvements on private property. PACE programs allow local governments, state governments, or other inter-jurisdictional authorities, when authorized by state law, to fund the up-front cost of energy improvements on

Sunnova expands solar loan program for homeowners

Sunnova announced the expansion of its EZ Own Loan, allowing homeowners to own their solar power system with no out-of-pocket expenses for down payments or maintenance. “The EZ Own Loan allows Sunnova to provide more homeowners with the option to choose solar and lower their electricity costs,” said Jordan Fruge, Chief Marketing Officer at Sunnova.

Drone Dispatch ready to enter solar market

After successfully presenting and exhibiting at the Solar Business Festival in Austin, Texas, Drone Dispatch LLC is currently exploring new and exciting services that can be offered to the solar industry. Drone Dispatch is always expanding its nationwide pilot network to provide drone services to a broad spectrum of industries. While at the Solar Business

SEIA, SEFA join forces for new solar financing council

The Solar Energy Industries Association (SEIA) and the Solar Energy Finance Association (SEFA) are joining forces and forming a new entity under SEIA to support wide-scale, low-cost solar deployment through better access to investment capital. Under SEIA, the two entities will better serve their membership and act as a single voice and organizing force for

Why a referral-based solar business makes for the best profits

By Pamela Cargill, principal at Chaolysti Customer acquisition is a vexing topic for many solar contractors. By looking at what strategies have worked over time, we can determine best practices to build a profitable solar contracting business. Non-referral strategies and the growth of residential solar Non-referral customer acquisition strategies (content marketing, telemarketing, providing a proposal

Why 2017 will be the year for long-tail solar growth and PACE financing

By Jonathan Doochin, CEO of Soligent & Mark Colby, GM of Ygrene For the last two years, renewable energy has been the largest source of new power generation, and the solar industry will have another banner year of growth, doubling capacity from 2015 with an expected 13.9 GW install base in 2016. Continued growth is

Solar engineering advancements contributing to reduced costs on large-scale projects

By Scott Canada, Senior Vice President of Renewable Energy at McCarthy Building Companies Solar power has experienced extreme growth in recent years, and significant drops in plant costs have fueled much of the expansion. Within the past decade, solar costs have dropped by as much as 85% from above $6/W to $1/W in some locations,

There’s no magic bullet for online marketing

By David Wolpert, Founder, CleanTech Marketing Online marketing offers residential solar installers a cost-effective way to reach prospective customers at scale, with measurable results. But there is no magic bullet—no single activity that companies can check off a list and declare its online marketing efforts done. Successful online marketing starts with a well-designed, search-optimized website

What is the cost of messing up an east-west installation?

How an electrical mistake can cause 10% energy loss By Paul Grana, co-founder, Folsom Labs East-west arrays are becoming increasingly common for flat-roof applications. These systems offer greater packing density – fitting more modules into a space-constrained roof to maximize the total energy generated. However, this new design topology comes with one important additional requirement: