Key Points From PV America East

PV America in Philadelphia, Pa. is a small show with a lot of energy. Although the booths and attendees are limited, the innovation and conversations are enough to make your time worthwhile. One major theme I’ve seen so far is a call for more action, less talk and for unification to push the solar industry forward.

542842_425358854210573_1738911222_nHere are some notes and quotes from some of the great discussions I’ve had so far:

Allan Bennett, VP solar market development at Hydro Aluminum
-CSP is tailing off
-We need to focus more on making products efficient instead of just pushing the product out to sell
-I feel like I’m banging my head against a brick wall

Paul Wise, COO at Colored Solar
-Energy efficiency should be our key focus. Solar is just a way of doing that.
-A house is a system
-Most installers don’t do upgrades, like installing LED lights
-Our customers are driving solar

Colleen Ayers, marketing director at PanelClaw
-There is more risk involved with ground mounted solar
-The Sun Bear is compatible with any foundation
-A-thermalized: allows for expansion and contraction

Costa Nicolaou, CEO of PanelClaw
-Only 5% of lenders are involved in the solar industry
-Right now you have to be a solar expert to invest in solar
-truSolar aims to create and analyze data to score PV projects
-Let’s keep attacking this thing. Let’s become cost competitive.
-If you’re not about lowering life-cycle costs you don’t get it.
-Everything we do is about accelerating the adoption of PV worldwide.
-Let’s stop talking about what we need to do. It’s time to take action.
-This not what I signed up for. We, the solar industry, are more than this.

George Gisel, senior director of module sales for Hanwha Solar
-Let’s keep moving forward

Ben Higgins, director of government affairs at REC Solar
-There are three approaches to renewable policy in states: RPS, state tax credits and SRECS
-Hawaii’s tax credit is huge. It cost the state $40 million in 2011 and is up to $173 million now.
-The industry is weathering storms, it’s not that we aren’t growing
-The East Coast will be the engine of growth for the solar industry

Jeanne Schwartz, Vice President of New Venture Commercialization at Assurant
-One word, such as performance, can have 20 different meanings. truSolar is working to give that word a common meaning.
-We need to think about a solar project in the same way.

Brian Korgaonkar, product manager at Enphase Energy
-Efficiency, warranty and communications are a big deal to installers
-What’s wrong, and how do you get at it?
-Concerning power optimizers vs microinverters, you have to consider efficiency, points of failure, DC vs AC and cost

Thomas Koerner, general manager at Canadian Solar
-How is solar different from when I started in 2001? Well, now it’s an industry.
-We must think beyond the component to construction, financing etc. and become a one-stop shop.
-We have to act more like a car company, we have to provide solutions.