News of a new study is making its way across the desks of renewable energy. These marketers might benefit from looking at this data, as it focuses on consumer perceptions, something that has been neglected in the field for far too long.
The study, named MRE Share, examines consumer opinion on all types of energy, from hydroelectric to wind to coal, although it focuses on solar more so than other power sources.
Researchers and marketers in the renewable energy field will be able to learn about potential market share, comparisons among different energy types, and target drivers.
The study draws from a sample of 2000 respondents and is representative of the nation. “We’re taking great care to make sure we have good data,” says Delta’s president, Linda Celec. “We’re an independent researcher who’s been doing this since the seventies, and we want to make sure our clients can trust the data we give them.”
The tentative launch date is set for September first. Delta is offering those who pre-subscribe a level of control, including the addition of an ad hoc question, monitoring options, and a heavily discounted price.
Delta Market Research