Welcome to the brand new blog for Solar Power World. I’m Frank Andorka, and I’m the editorial director.
We’ll be exploring all aspects of the solar industry with a focus on sharing information, trends and case histories that help you make your business profitable.
This is a pivotal time for the solar industry. The technical and business innovations are coming on almost a daily basis, and the industry is poised to grow rapidly in the coming years.
That will only happen if the United States gets serious about solar. The industry is starting to grow (even in some states like New Jersey that would not traditionally be thought of as solar-powered states). Government subsidies, though not as generous as their Chinese and European counterparts, have given the industry a start in the highly competitive global solar market.
But the United States’ industry is still in its infancy, and people like California Rep. Darryl Issa are already predicting its demise. Like any other infant, the solar industry needs to be fed, but subsidies designed to nurture the industry to adolescence are now in danger of being yanked away. That would be foolish and shortsighted.
The reason our competitors such as Germany, Italy, India and China have thriving solar markets is the support companies received from their governments. It’s true that Germany and Italy are cutting back on their subsidies now, but it’s after they’ve already created a thriving industry. We’re not there in the United States yet, and that’s why subsidies must remain — at least for now.
Thankfully, the United States has some of the most resilient entrepreneurs in the world, and they won’t be destroyed by some of the uncertainty surrounding government policies. I, for one, am excited about the opportunity to cover this growing industry from the beginning. There is a buzz about solar energy that is palpable, and we plan on being in the middle of it all.
A top-notch editorial advisory board replete with forward-thinking leaders will guide the topic selections. They’ll ensure we stay on track to bring you timely and actionable information. Each issue will provide the information that will help you understand and compete in the industry. We will report on the latest technological developments, present insights into the latest business trends and dig below the surface of a story to find the information you need.
Our core competency lies in embracing communication technology. We realize the magazine is one part of the information. That’s why it’s critical that we put together must-see content.
We will be an advocate for the industry when possible, its conscience when necessary and its leading information source at all times. And we will not waver from our commitment to you to ensure your voices are heard. That’s our mission — and my imperative.
So check us out in all our formats and give us your feedback. If you do that, I’ll enjoy helping you move the industry forward.
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